Monday, January 30, 2012

National Corn Chip Day

Let’s Celebrate Fritos and Frito Pie!

There’s no doubt that Fritos are the quintessential American corn chip. There is simply nothing quite like the tasty snack. In 1932, Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas, that he paid $100 for the recipe and started the Frito Corporation. His company refined the chips, mechanized the process, and then moved the company to Dallas to market the product. The new company was named the Frito Company and in 1961 it merged with the H. W. Lay Company to form the snack king corporation called Frito-Lay, Inc. Although there are many brands and types of chips, no one has been able to copy the distinctive taste, texture and crispness of Fritos. And so, when a recipe calls for Fritos, nothing else will do.

Original Fritos ingredients are limited to whole corn, corn oil and salt. Fritos are now made in the following varieties: Original, Barbecue, Chili Cheese, Flamin' Hot, Tangy Roasted Corn, Sabrositas (lime & chile), Scoops (wider chips intended for dipping), Pinch of Salt, Dirty Mexican Chicken, and Ranch Style.

The classic Frito pie is this: a single-serving bag of Fritos, opened lengthwise and topped with chili or chili beans, Velveeta cheese, lettuce, tomato, and onion. For the hearty, green chiles and/or jalapenos are added.

As to its true origin, some say Frito pie actually did get its start at the Woolworth’s on the Santa Fe Plaza in the 1960s, as a dish created by lunch counter worker, Teresa Hernandez. Corporate lore at Frito-Lay, however, claims that Daisy Dean Doolin, mother of the man who first bought the rights to market Fritos in 1932, not only perfected her son’s product, but also created the Frito pie recipe as a way to help market the corn chips. Regardless, this dish is extremely popular throughout the Southwest, especially Texas, New Mexico and Oklahoma. ~Jean

No comments:

Post a Comment